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The Edge from EDS
Where the technical, the tactical, and the timely meet
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Planned gift marketing

  • Evaluating Planned Gift Marketing: How to Use ROI and Improve Its Measurement

    by Rebecca Wood, J.D. September 21, 2023
    by Rebecca Wood, J.D. September 21, 2023

    Planned gifts are among the most important ways charitable organizations raise funds. These gifts can comprise up to 30-50% of a nonprofit’s annual revenue…

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