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The Edge from EDS
Where the technical, the tactical, and the timely meet

    How Planned Giving Professionals Can Leverage Giving Tuesday

    by Amy Rector November 12, 2024
    by Amy Rector November 12, 2024

    Ah, Giving Tuesday! A day when generosity is in the air (and all over social media). A day when people around the world come…

  • Are Your Donors Spooked? Ease Their 5 Biggest Fears About Planned Giving.

    by Rebecca Wood, J.D. October 31, 2024
    by Rebecca Wood, J.D. October 31, 2024

    Donors harbor more fears than mere bumps in the night. Planned giving can spook even the most confident giver. Luckily, you can help your…

  • National Estate Planning Awareness Week: Becoming Your Donors’ Trusted Partner

    by Marina Cooper October 14, 2024
    by Marina Cooper October 14, 2024

    Fall is here. Stores are stocked full of decorations for Halloween, Thanksgiving, and even Christmas! Your supporters are anticipating upcoming festivities and fun with…

  • How to Create and Fully Utilize a Legacy Society

    by Rebecca Wood, J.D. September 30, 2024
    by Rebecca Wood, J.D. September 30, 2024

    A legacy society is an easy and important way to cultivate donor relationships, encouraging new or additional planned gifts and making it less likely…

  • Five Ways to Maximize Impact and Engagement with Your Planned Giving Website

    by Rebecca Wood, J.D. September 16, 2024
    by Rebecca Wood, J.D. September 16, 2024

    Encouraging planned giving takes persistence and patience. It necessitates building a trusting relationship with prospective donors. While you can build these connections in many…

  • The Evolution of Donor-Advised Funds: What You Need to Know from the Giving USA 2024 Report

    by Marina Cooper September 3, 2024
    by Marina Cooper September 3, 2024

    Donor-advised funds (DAFs) have become one of the fastest-growing planned giving vehicles over the last few decades, offering flexibility for donors and a steady…

  • Cryptocurrency owners want to donate. Are you ready?

    by Connor Jett, J.D. August 19, 2024
    by Connor Jett, J.D. August 19, 2024

    A whole new generation of donors is out there—donors who own cryptocurrency and want to use it to meet their charitable goals. But while…

  • How to Talk to Donors About Wills

    by Rebecca Wood, J.D. August 1, 2024
    by Rebecca Wood, J.D. August 1, 2024

    August is National Make-A-Will Month. This presents a great opportunity to talk to donors about how simple it can be to add a powerful…

  • Planned Giving Trends and Insights from Giving USA 2024

    by Marina Cooper July 15, 2024
    by Marina Cooper July 15, 2024

    The Giving USA Foundation’s annual report provides valuable insights into the state of charitable giving in the United States. Researched and written by the…

  • Surveys Can Identify Planned Giving Prospects

    by Rebecca Wood, J.D. July 1, 2024
    by Rebecca Wood, J.D. July 1, 2024

    The key to any nonprofit’s vitality and success largely rests in the strength of its planned giving program. Ensuring the stability and advancement of…

  • The Surprising Value of Print Newsletters in the Digital Age

    by Rebecca Wood, J.D. June 12, 2024
    by Rebecca Wood, J.D. June 12, 2024

    As technology continues to advance, some charities are questioning the effectiveness of sending direct mail to their donors. The traditional planned giving newsletter, in…

  • Helping Donors Choose a Life Income Gift

    by Connor Jett, J.D. May 29, 2024
    by Connor Jett, J.D. May 29, 2024

    When donors choose to give to your organization, they want to make a positive difference and feel part of something bigger than themselves. They…

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